Sales Conversations that Engage B2B Buyers: The 3 Layers of a Great Value Proposition

B2B buyers usually have hectic schedules. Yet they make time for some sales conversations. Why? Busy executives take a sales call because getting live answers to a few key questions is faster than searching the internet for answers. Invariably buyers…

5 Key Characteristics of Winning B2B Sales Presentations

Highly successful B2B Sales & Marketing leaders empower their sales teams with sales presentations that engage senior decision makers and key influencers early in the sales process.  Research shows close to 80% of early buyer meetings with sales reps fail…

Value Story Telling is Key to New Product Launch Success Q&A

LeveragePoint’s January Webinar, Value Story Telling is Key to New Product Launch Success, Q&A: Why not do this all (value propositions) using spreadsheets and PowerPoints in a shared drive? This is usually the default solution. The biggest problem is it’s…

Frame Customer-Centric Conversations to Get the Best Results: Units Matter – per Year, per Part, per Patient, per Pound

There is an unavoidable question in early B2B sales calls: “How much does it cost?”  Any experienced buyer wants to figure out quickly whether to spend their time learning about our product.  As part of that, they need a fast…

Value Story Telling is Key to New Product Launch Success

As many of us know, the track record for new product launches isn’t a pretty picture. Frankly, the success rate has been dismal for a long time – only 1 out of 4 new products ever reach their revenue or…

Ready to Dive In?


If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


We use cookies to provide you with a better onsite experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.