Reactions of our CEO: Initial Thoughts on Value Selling Survey Results

Following our May 2018 Webinar, Selling Value from Qualification to Close, we began our standard Q&A session with our presenter, LeveragePoint’s Peyton Marshall, by reviewing the results of our recent Value Selling Survey and asking for his initial reactions. The…

Generate Momentum in Value Selling: A Checklist for Sustainable Improvements in B2B Sales

It should be simple.  Sales professionals are paid based on results.  Value selling improves results. CRM data from B2B organizations adopting value selling show that opportunities where a Value Proposition is used have 5-15% higher win rates and 5-25% higher…

Win with Powerful B2B Sales Moments: Two Differences Between Value Propositions and Value Calculators

Arms races confront us like never before.  Literal arms races: Korea, the US, Russia, China and the Middle East. Economic arms races: tariffs, investment bans and restrictive trade policies. Media arms races: Twitter, Facebook, streaming services and network television.  And commercial…

April 2018 Webinar Q&A – Profit From Demonstrating Quantified Value

Companies that take a value approach are 24% more profitable than their industry peers. On the other hand, companies that buy based on best value are 36% more profitable than companies that do not. In both cases your sales team…

Close the Right Deal Based on a Shared Business Case to Buy: Using Value Propositions Later in the Sales Cycle

The best B2B commercial teams drive simplicity into the way their teams sell complex solutions.  Yet no matter how streamlined your team’s approach to selling, B2B buying processes are rarely straightforward or transparent to the sales teams navigating them.  As…

Ready to Dive In?


If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


We use cookies to provide you with a better onsite experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.