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Selling Value from Qualification to Close Q&A

Following our May 2018 Webinar, Selling Value from Qualification to Close, we began our standard Q&A session with our presenter, LeveragePoint’s CEO, Peyton Marshall. What's your recommendation for companies that have absolutely no idea ...

Reactions of our CEO: Initial Thoughts on Value Selling Survey Results

Following our May 2018 Webinar, Selling Value from Qualification to Close, we began our standard Q&A session with our presenter, LeveragePoint’s Peyton Marshall, by reviewing the results of our recent Value Selling Survey and asking for his ...

Generate Momentum in Value Selling: A Checklist for Sustainable Improvements in B2B Sales

It should be simple.  Sales professionals are paid based on results.  Value selling improves results. CRM data from B2B organizations adopting value selling show that opportunities where a Value Proposition is used have 5-15% higher win rates ...

Win with Powerful B2B Sales Moments: Two Differences Between Value Propositions and Value Calculators

Arms races confront us like never before.  Literal arms races: Korea, the US, Russia, China and the Middle East. Economic arms races: tariffs, investment bans and restrictive trade policies. Media arms races: Twitter, Facebook, ...

April 2018 Webinar Q&A – Profit From Demonstrating Quantified Value

Companies that take a value approach are 24% more profitable than their industry peers. On the other hand, companies that buy based on best value are 36% more profitable than companies that do not. In both cases your sales team needs to be ...

Close the Right Deal Based on a Shared Business Case to Buy: Using Value Propositions Later in the Sales Cycle

The best B2B commercial teams drive simplicity into the way their teams sell complex solutions.  Yet no matter how streamlined your team’s approach to selling, B2B buying processes are rarely straightforward or transparent to the sales teams ...

How to Use Value Propositions in the Middle of the Sales Cycle: Focus Sales Teams on Customer Outcomes

Equipped with extensive online information, risk averse B2B buyers can be elusive. With competing priorities, buyers erect walls, making it difficult for sales to engage and overcome buyer inertia. As highlighted in our last blog, the biggest ...

How to Use Value Propositions Early in the Sales Cycle: Flexible Case Studies Drive More Qualified B2B Sales Opportunities

Understanding Sales Challenges, Richardson’s recently compiled survey, identified the top 3 concerns among seller executives: (1) Competing against a low cost provider, (2) Combatting the status quo and (3) Knowledge about how to team sell ...

Simplify Your Selling: Tackling the 3 Major B2B Sales Hassles

Digital transformation has moved 83% of the buying journey out of the hands of sales reps and into the “internet of things”. The way businesses buy products and services is no longer controlled by sales teams. Selling B2B products within the ...

What Are You Doing to Enable B2B Sales in 2018? Align Your Value Proposition with Your Sales Initiatives

What percent of your B2B sales force made quota in 2017?  A CSO Insights survey suggests that 57% is the average. This means that 43% didn’t meet goal.  Getting better performance out of the middle 80% of the sales force is an obvious way to ...

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