Value-Based Pricing Hygiene Factors
For a value-based pricing (VBP) strategy to be successful two elements are essential:
1. there needs to be a company-wide focus on customer value creation
2. the processes necessary for the ...
Value Modeling Creates Sustainable Value-Based Pricing
One of ARDEX Americas' marketing priorities is to measure differential economic value versus the competition by conducting systematic quantification of value drivers for its products and ...
Top 5 Business Challenges in the Specialty Chemicals Industry
Chemical executives today face tremendous pressure in protecting margin in the midst of economic uncertainty. Over the past year, our customers have successfully dealt with five specific ...
Nine Best New Product Pricing Practices
Guest Post by Jerry Bernstein
1. Use a Process
One of the most challenging tasks a marketing organization will face involves setting the "right" price for a new product. New ...
Does Your Company Need a Chief Value Officer?
The world of business and economics change fast and is getting more complex every decade. Firms are faced with the choice to adapt, reinvent, and differentiate themselves or die. Over the past ...
Ask the Expert with Stephan Liozu from July 2012 Webinar
Organizational Confidence: Generating "Pricing Superheroes"
Stephan Liozu, CEO of Ardex Americas, described why organizational confidence is a necessity for pricing excellence. He identified ...
Value-Based Pricing in the Chemical Industry, Five Years Later
Businesses in the chemical industry face several unique obstacles to profitability and revenue growth. Perhaps the most prevalent challenge that chemical companies face is the ongoing fight ...
Are You Paying Enough Attention to Your Pricing Strategy?
This month Stephan Liozu, CEO of ARDEX Americas, wrote an article in Smart Business Magazine addressing the lack of attention paid to pricing strategy in most companies, despite the ...
How do you currently answer the two most pressing questions from customers?
A recent IBM study cites that getting closer to customers is a top priority for 88% of business leaders. Everyone gets it: to be successful organizations must understand customers, meet their ...
Ask the Expert, Follow-Up on June Webinar: Driving Value In Product Development
In our June webinar, Tom Lucke, Managing Director of Value Management Advisors, talked with us about how top companies put significant effort into understanding value early on during product ...
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