CEB, Now Gartner Sales and Marketing Summit – Day 3
Me, again! But don't worry, Day 3 was short and sweet, so this post will be too. I made it to one presentation before the conference wrapped up. Michael McCune, Senior Executive Advisor at CEB, ...
CEB, Now Gartner Sales and Marketing Summit – Day 2
Hi, again! I'm back, but this time with Day 2 under my belt. Today I saw continued themes of digital transformation, marketing and sales alignment, and evolving buying behavior. However, a ...
CEB, Now Gartner Sales and Marketing Summit – Day 1
Hi all! I'm writing to you from beautiful Las Vegas, where LeveragePoint is sponsoring the CEB, Now Gartner's Sales and Marketing Summit. I sit here soaking my sore feet, reflecting on Day 1. I ...
CEB, Now Gartner Sales and Marketing Summit – Day 1
Hi all! I'm writing to you from beautiful Las Vegas, where LeveragePoint is sponsoring the CEB, Now Gartner's Sales and Marketing Summit. I sit here soaking my sore feet, reflecting on Day 1. I ...
CEB, Now Gartner Sales and Marketing Summit – Day 1
Hi all! I'm writing to you from beautiful Las Vegas, where LeveragePoint is sponsoring the CEB, Now Gartner's Sales and Marketing Summit. I sit here soaking my sore feet, reflecting on Day 1. I ...
First Buyer Sales Presentations: Traditional vs. Digital Age
How to Quantify Intangible Customer Value: Part I
The first in a series of articles with practical advice for quantifying intangible customer value.
“How do you quantify intangible value?” is a question we get asked a lot. Although I enjoy ...
How Digital B2B Value Propositions with Interactive Content Win 15-25% More Competitive Deals
Simple answer: Buyers appreciate sellers who address their business problems with results-based success stories in their FIRST meeting!
I passionately explain to Sales and Marketing leaders ...
The Layers of Digital Value Propositions: Case Study View
In our May Customer Success Tip, I mentioned the idea of having multiple views of a single value model depending on the audience or phase of the sales process you might be in. As promised, this ...
Value Propositions that Address Sales Uncertainties: Equip Sales Teams with Content Options for Customer Conversations
Do you remember your first adrenaline rush?
There is a good chance that it came from fear, anxiety or stress: states of mind that happen to all of us.
Some people enjoy the adrenaline and ...
Blog Signup
Subscribe to the Value Strategies Blog today
