To view this webinar On-Demand visit our Resource Center.
Over the past few years, I have been given the opportunity to learn how firms transform their pricing orientation from cost or competition to customer value. Through rigorous and ...
COMPLETING THE PRICING MATURATION PROCESS
George Cressman is founder and president of World Class Pricing, a consultancy specializing in helping clients build world class pricing managers. George has nearly 30 years of experience in the ...
As our customers quantify the value of their products and services they sometimes run into interesting scenarios. We see that this customer’s solution delivers very high levels of economic value relative to the competition., but that it is ...
In a recent published paper, I reported that only 9% of business schools in the United States offer a dedicated elective in pricing. Only a few reputable business schools also offer an executive education program dedicated to pricing strategy ...
Guest post by Stephan Liozu of Ardex America Inc.
Of the three main approaches to pricing in industrial markets ─ cost-based, competition-based and value-based ─ the latter has been shown superior in many circumstances (see John Hogan’s ...
One of LeveragePoint's customers is introducing our value-based pricing platform to its suppliers! At first this may seem counterintuitive. Most companies adopt value-based pricing because they want to capture the value of their innovations in ...
What a wild year - an earthquake and tsunami in Japan, the Arab Spring, economic turmoil in Europe, fiscal uncertainty in the US, and the normal (the new normal) fluctuations in commodities prices. Combine all these with ongoing globalization ...
On November 30 we gave our final webinar for 2011, Capturing Value - The Road Ahead. To view On-Demand check out our Resource Center.
The difficult economic environment in 2011 lead many companies to consider a value-based pricing strategy. ...
Big data has become a powerful theme over the past year. A Google search on “big data” generates 7,730,000 hits. A useful survey post by Julie Hunt on Big Data, Intelligence and Multi-Faceted Innovation gives the big picture, but what does this ...
Another of our simple LinkedIn polls. These polls are meant to provoke discussion amongst people interested in pricing and its strategic connections to product management, marketing, sales and finance. They are not meant to be authoritative. We ...
