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How Will Pricing Impact Business in 2012?

What a wild year - an earthquake and tsunami in Japan, the Arab Spring, economic turmoil in Europe, fiscal uncertainty in the US, and the normal (the new normal) fluctuations in commodities prices. Combine all these with ongoing globalization ...

Webinar – Capturing Value the Road Ahead

On November 30 we gave our final webinar for 2011, Capturing Value - The Road Ahead. To view On-Demand check out our Resource Center. The difficult economic environment in 2011 lead many companies to consider a value-based pricing strategy. ...

Big Data for Pricing

Big data has become a powerful theme over the past year. A Google search on “big data” generates 7,730,000 hits. A useful survey post by Julie Hunt on Big Data, Intelligence and Multi-Faceted Innovation gives the big picture, but what does this ...

LinkedIn Poll – What is the best place to look for new pricing talent?

Another of our simple LinkedIn polls. These polls are meant to provoke discussion amongst people interested in pricing and its strategic connections to product management, marketing, sales and finance. They are not meant to be authoritative. We ...

LinkedIn Poll – Where does pricing have the most impact in the sales funnel?

It is generally agreed that in most B2B transactions the price is negotiated as part of the overall deal. Price plays an important role in the sales process, but pricing experts and sales often struggle to work together. In the most ...

Insights on Value-Based Pricing in the New Product Development Process

Our January 26 Webinar on Value-Based Pricing in the New Product Development Process drew an engaged audience of about 50 people. To view On-Demand Visit: leveragepoint.com/resources/ We had a good mix of industries (from specialty chemical to ...

Notes from Dreamforce – Collabor-8

Last week I attended the Salesforce.com annual Dreamforce gathering in San Francisco (their 8th, my 2nd). Once again it was a most impressive turnout in terms of size (15,000) as well as in celebrity (Bill Clinton, Stevie Wonder, will.i.am). ...

Control of Discounting Requires Collaboration on Value

Our Thursday November 18 webinar "Avoid Discounting Using Value-Based Pricing" was well attended and provoked some strong responses. Discounting is a sore point across sectors, and clearly "Just Say No" is not working and in any case is not the ...

Should the “Competitive Leadership Model” Really Be “The Value Leadership Model”?

PWC has a Competitive Leadership ModelSM that it is encouraging companies to use to organize their strategic thinking. As part of this it asks  “How well does your business target and segment customers for maximum customer profitability?” Is ...

Understanding Value is the Root of Innovation – A Theme for the Mass TLC Innovation 2010 unConference

The Mass TLC Innovation 2010 unConference will be this Thursday, October 14, 2010. This event is one of the high-points of the year in the Boston area. It brings together the top visionaries, commentators, entrepreneurs and their supporting ...

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