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The Power of Value Modeling in the Pricing Council

 Guest Post by Stephan Liozu Our July pricing council at ARDEX Americas was probably one of the best council meetings since the launch of the process 18 months ago. We engaged in profound and productive conversations about our level of ...

Parker Hannifin’s Best Practices for Pricing New Products

In a LeveragePoint webinar, Improving the Value Proposition for New Products, Dick Braun described Parker Hannifin's WinStrategy, which transformed the company into a top-tier financial performer in the manufacturing industry. Key to its ...

Value-Based Pricing Hygiene Factors

For a value-based pricing (VBP) strategy to be successful two elements are essential: 1. there needs to be a company-wide focus on customer value creation 2. the processes necessary for the introduction and successful implementation of a VBP ...

Value Modeling Creates Sustainable Value-Based Pricing

One of ARDEX Americas' marketing priorities is to measure differential economic value versus the competition by conducting systematic quantification of value drivers for its products and services. LeveragePoint, a cloud-based software solution ...

Top 5 Business Challenges in the Specialty Chemicals Industry

Chemical executives today face tremendous pressure in protecting margin in the midst of economic uncertainty. Over the past year, our customers have successfully dealt with five specific business challenges using a value-based approach. Click ...

Nine Best New Product Pricing Practices

Guest Post by Jerry Bernstein 1. Use a Process One of the most challenging tasks a marketing organization will face involves setting the "right" price for a new product. New product pricing is complex. It is important to use a ...

Does Your Company Need a Chief Value Officer?

The world of business and economics change fast and is getting more complex every decade. Firms are faced with the choice to adapt, reinvent, and differentiate themselves or die. Over the past few years, the nature and intensity of these ...

Ask the Expert with Stephan Liozu from July 2012 Webinar

Organizational Confidence: Generating "Pricing Superheroes" Stephan Liozu, CEO of Ardex Americas, described why organizational confidence is a necessity for pricing excellence. He identified key factors that impact organizational confidence ...

Value-Based Pricing in the Chemical Industry, Five Years Later

Businesses in the chemical industry face several unique obstacles to profitability and revenue growth. Perhaps the most prevalent challenge that chemical companies face is the ongoing fight against product commoditization - constantly searching ...

Are You Paying Enough Attention to Your Pricing Strategy?

This month Stephan Liozu, CEO of ARDEX Americas, wrote an article in Smart Business Magazine addressing the lack of attention paid to pricing strategy in most companies, despite the acknowledgement that pricing is strategically important to ...

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