By: Peyton Marshall, CEO LeveragePoint
Being a CFO has its perks. One of them is that you get to ask hard questions.
I ought to know. I used to be a CFO.
When you sign the checks, it’s ...
As I explained in an earlier post, Economic Value Estimation (EVE)® has uses for the pricing, product development/management, sales, and marketing areas of a B2B enterprise. EVE models help ...
Before we go ahead and start developing features for the high-value, high impact stories we need to stop and look at the bigger picture. As we covered in part 1 of this series, taking 6-12 ...
Every product has a price tag, but you never see a “value tag.” A value tag tells the customer “what’s it worth for me?” to buy the product. Economic theory says that customers are willing to ...
Q: How can we customize the interface for use in front of customers in sales conversations?
A: You can use custom templates to bring your value proposition to life. Completely customize the ...
Editor's Note: This post originally appeared on Chris Provines' blog. For more information on Chris, please visit his website.
Let’s face it, businesses of all types and ...
Have you ever been in a bar fight with an academic?
They kick. They bite. They knee you where it hurts. Debating an expert with strong attachments to his or her methodology can get ugly.
I ...
Editor’s note: At LeveragePoint, the concept of value-based pricing is important to every member of the company. In this blog post, one of LeveragePoint’s software developers, Aaron Williams, ...
“All the vendors’ solutions are roughly the same, it now comes down to price.” For suppliers, hearing this from customers is usually a sign of trouble. In B2B markets, it could simply be a ...
In the age of greater focus on innovation and customer value, one of the questions that remains unanswered is how much collaboration is required between the innovation and the pricing teams to ...
