The majority of B2B marketing organizations are measured on achieving the company’s revenue targets assigned to sales. However, a significant gap still exists between sales presentation content ...
I’d like to share a few examples of how well-intentioned product managers get it wrong with sales people. All are based on real interactions we’ve had working with product, marketing and ...
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There’s nothing that grinds a millennial’s gears more than wasting time. Which explains why we turn our nose up at the traditional sales approach. Cold calling, long presentations, and frequent ...
B2B buyers usually have hectic schedules. Yet they make time for some sales conversations. Why?
Busy executives take a sales call because getting live answers to a few key questions is faster ...
Highly successful B2B Sales & Marketing leaders empower their sales teams with sales presentations that engage senior decision makers and key influencers early in the sales process. ...
LeveragePoint's January Webinar, Value Story Telling is Key to New Product Launch Success, Q&A:
Why not do this all (value propositions) using spreadsheets and PowerPoints in a ...
There is an unavoidable question in early B2B sales calls: “How much does it cost?” Any experienced buyer wants to figure out quickly whether to spend their time learning about our product. As ...
There is an unavoidable question in early B2B sales calls: “How much does it cost?” Any experienced buyer wants to figure out quickly whether to spend their time learning about our product. As ...
As many of us know, the track record for new product launches isn’t a pretty picture. Frankly, the success rate has been dismal for a long time - only 1 out of 4 new products ever reach their ...