bLOG

Home ( Page 25 )

5 Reasons Why Your Next New Product Launch Could Be a Flop

    Editor's Note: This post originally appeared on Chris Provines' blog. For more information on Chris, please visit his website. Let’s face it, businesses of all types and sizes are under constant pressure to innovate. One of ...

Confessions of a Spreadsheet-Aholic: Customer Value Methodology Debates Miss the Point

Have you ever been in a bar fight with an academic? They kick. They bite. They knee you where it hurts. Debating an expert with strong attachments to his or her methodology can get ugly. I ought to know. I used to be an academic. Worse ...

Startups: Create Your First Value Proposition in Under an Hour Part 3 – Comparing Your Offering Vs. The Next Best Competitive Alternative (minutes 10 – 20)

Editor’s note: At LeveragePoint, the concept of value-based pricing is important to every member of the company. In this blog post, one of LeveragePoint’s software developers, Aaron Williams, provides insights on value-based pricing for ...

5 Key Lessons for Implementing Value Selling

“All the vendors’ solutions are roughly the same, it now comes down to price.” For suppliers, hearing this from customers is usually a sign of trouble. In B2B markets, it could simply be a negotiation ploy. Often it is a smart procurement ...

Partner Post: Collaboration between Innovation and Pricing Teams: Insights from the 2013 State of Value-based Pricing Survey

In the age of greater focus on innovation and customer value, one of the questions that remains unanswered is how much collaboration is required between the innovation and the pricing teams to achieve greater pricing power for innovative ...

Partner Post: Price Negotiations – Remember Loose Lips Sink Ships

By Chris Provines, CEO, Value Vantage Partners Editor's Note: This post originally appeared on Chris Provines' blog. For more information on Chris, please visit his website. “Loose Lips Sink Ships” is a phrase that originated on ...

April 2014 Tool Tip: Viewing Multiple Models Simultaneously

In this month’s tool tip, LeveragePoint Director of Customer Service Aaron Miller provides insights on how you can view multiple value models simultaneously using different tabs or windows in your Internet browser.  You can learn more about ...

Partner Post: Should I Establish a Pricing or Value Council?

I have written a lot about the benefits of having a multi-functional pricing council to support your organization’s pricing process. In fact, the combination of a corporate pricing center of excellence and business unit pricing council is the ...

What Is Value Creation and Value Communication in a Value-based Pricing Strategy

As we noted in an earlier post, a successful value-based pricing strategy involves five components. Those effective strategies incorporate customer value with the value management elements of  value creation and value communication.  So ...

Simplifying the Creation of Value Drivers

In B2B markets, value drivers are the basic building blocks of any value model, value story, or value proposition. Yet crafting a good value driver is often the most difficult part of the process. But it doesn’t have to be so tough. It’s time ...

STAY UP TO DATE WITH THE LATEST CONTENT

Blog Signup

Subscribe to the Value Strategies Blog today
Want to see LeveragePoint in action?

FOLLOW US