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The Case for Dynamic Value Modeling

Guest Post by Stephan Liozu Nothing in business is static. Things change quickly, suddenly, and frequently. The same goes for value models. A value model will quickly be outdated, irrelevant, and obsolete. This is due to the dynamic nature ...

Leveraging Value in Your Stage-Gate Process

How much ROI do you capture from your product innovations? Turns out that most companies have a poor track record of capturing their fair share of the differential economic value they provide to customers. In this month’s webinar, ...

Driving Innovation in New Product Development, Part II

Follow Up From January 2013 Webinar with Dr. Stephan Liozu To view our webinars and other resources please visit our Resource Center. In Part 2 of a two-part post, we address more questions from the webinar attendees based on the ...

Driving Innovation in New Product Development, Part 1

Follow Up From January 2013 Webinar with Dr. Stephan Liozu To view our webinars and other resources please visit our Resource Center. Q: What is the key stumbling block to maximizing ROI in new product development? A: The biggest one ...

Customer Research Methods That Are Critical for the Assessment of Value

Assessing customer value is not an easy proposition. Difficulties in assessing customer value remain the number one barrier to successful value modeling and is often cited as the most difficult step of the process. However, there are customer ...

How To Quantify Value Part 2

Ask the Expert: Follow Up From December 2012 Webinar To view our webinars and other resources please visit our Resource Center. Q: Other than Quality and Expertise, what are other typical intangible values? A: In our experience, the ...

How To Quantify Value Part 1

Ask the Expert: Follow Up From December 2012 Webinar To view our webinars and other resources please visit our Resource Center. Q: How do you get valid information that enables one to determine the true value from a customer's ...

Game Changing Discoveries and Willingness-to-Pay

Guest Post by Stephan Liozu and Katie Richardson Willingness-to-pay is a critical element of value management and value-based pricing. Whether you are conducting pricing research or trying to model your value proposition, you need to be able ...

8 Rules for Launching New Products

Guest Post by Ian Smith New product development has been identified by industry leaders as the most important opportunity for capturing value and maximizing profit. The overall objective is to arrive at an appropriate launch price ...

Case Study: Extending the Product Lifecycle in Specialty Chemicals

New product development has been identified by industry leaders as the most important opportunity for embedding value-based strategy to maximize customer value and profit. However, leading companies continue to face key challenges, including ...

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