bLOG

Home ( Page 31 )

Customer Research Methods That Are Critical for the Assessment of Value

Assessing customer value is not an easy proposition. Difficulties in assessing customer value remain the number one barrier to successful value modeling and is often cited as the most difficult step of the process. However, there are customer ...

How To Quantify Value Part 2

Ask the Expert: Follow Up From December 2012 Webinar To view our webinars and other resources please visit our Resource Center. Q: Other than Quality and Expertise, what are other typical intangible values? A: In our experience, the ...

How To Quantify Value Part 1

Ask the Expert: Follow Up From December 2012 Webinar To view our webinars and other resources please visit our Resource Center. Q: How do you get valid information that enables one to determine the true value from a customer's ...

Game Changing Discoveries and Willingness-to-Pay

Guest Post by Stephan Liozu and Katie Richardson Willingness-to-pay is a critical element of value management and value-based pricing. Whether you are conducting pricing research or trying to model your value proposition, you need to be able ...

8 Rules for Launching New Products

Guest Post by Ian Smith New product development has been identified by industry leaders as the most important opportunity for capturing value and maximizing profit. The overall objective is to arrive at an appropriate launch price ...

Case Study: Extending the Product Lifecycle in Specialty Chemicals

New product development has been identified by industry leaders as the most important opportunity for embedding value-based strategy to maximize customer value and profit. However, leading companies continue to face key challenges, including ...

A User’s Guide to Value Modeling

Value modeling is a science that cannot be improvised. Critical business decisions from product development, through marketing to pricing and sales are based on value models. Consequently, many people need to apply the proper techniques, steps ...

The Value Pricing Chain Part 2

Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of 'The Pricing Advisor' Link 3: Selling Value The keys to selling value are: Communicating value in language that resonates with the customer. This ...

The Value Pricing Chain Part 1

Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of 'The Pricing Advisor' Many companies want to implement value pricing, but have had limited success in achieving their goal. Many attempts at value ...

The One Minute Elevator Pitch

Guest Post by Stephan Liozu Are you able to clearly articulate the value proposition for your strategy, your business model, or your products and services? Can you recite in one quick minute this value proposition, and two or three value ...

STAY UP TO DATE WITH THE LATEST CONTENT

Blog Signup

Subscribe to the Value Strategies Blog today
Want to see LeveragePoint in action?

FOLLOW US