Driving Innovation in New Product Development, Part II
Follow Up From January 2013 Webinar with Dr. Stephan Liozu
To view our webinars and other resources please visit our Resource Center.
In Part 2 of a two-part post, we address more ...
Driving Innovation in New Product Development, Part 1
Follow Up From January 2013 Webinar with Dr. Stephan Liozu
To view our webinars and other resources please visit our Resource Center.
Q: What is the key stumbling block to maximizing ROI ...
Customer Research Methods That Are Critical for the Assessment of Value
Assessing customer value is not an easy proposition. Difficulties in assessing customer value remain the number one barrier to successful value modeling and is often cited as the most difficult ...
How To Quantify Value Part 2
Ask the Expert: Follow Up From December 2012 Webinar
To view our webinars and other resources please visit our Resource Center.
Q: Other than Quality and Expertise, what are other typical ...
How To Quantify Value Part 1
Ask the Expert: Follow Up From December 2012 Webinar
To view our webinars and other resources please visit our Resource Center.
Q: How do you get valid information that enables one to ...
Game Changing Discoveries and Willingness-to-Pay
Guest Post by Stephan Liozu and Katie Richardson
Willingness-to-pay is a critical element of value management and value-based pricing. Whether you are conducting pricing research or trying to ...
8 Rules for Launching New Products
Guest Post by Ian Smith
New product development has been identified by industry leaders as the most important opportunity for capturing value and maximizing profit. The overall ...
Case Study: Extending the Product Lifecycle in Specialty Chemicals
New product development has been identified by industry leaders as the most important opportunity for embedding value-based strategy to maximize customer value and profit. However, leading ...
A User’s Guide to Value Modeling
Value modeling is a science that cannot be improvised. Critical business decisions from product development, through marketing to pricing and sales are based on value models. Consequently, many ...
The Value Pricing Chain Part 2
Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of 'The Pricing Advisor'
Link 3: Selling Value
The keys to selling value are:
Communicating value ...
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