Guest Post by Jerry Bernstein
1. Use a Process
One of the most challenging tasks a marketing organization will face involves setting the "right" price for a new product. New product pricing is complex. It is important to use a ...
The world of business and economics change fast and is getting more complex every decade. Firms are faced with the choice to adapt, reinvent, and differentiate themselves or die. Over the past few years, the nature and intensity of these ...
Organizational Confidence: Generating "Pricing Superheroes"
Stephan Liozu, CEO of Ardex Americas, described why organizational confidence is a necessity for pricing excellence. He identified key factors that impact organizational confidence ...
Businesses in the chemical industry face several unique obstacles to profitability and revenue growth. Perhaps the most prevalent challenge that chemical companies face is the ongoing fight against product commoditization - constantly searching ...
This month Stephan Liozu, CEO of ARDEX Americas, wrote an article in Smart Business Magazine addressing the lack of attention paid to pricing strategy in most companies, despite the acknowledgement that pricing is strategically important to ...
A recent IBM study cites that getting closer to customers is a top priority for 88% of business leaders. Everyone gets it: to be successful organizations must understand customers, meet their needs, and do it in a in a way that builds trust. To ...
In our June webinar, Tom Lucke, Managing Director of Value Management Advisors, talked with us about how top companies put significant effort into understanding value early on during product development. To see this webinar On-Demand, please ...
Many buyers are concerned when they hear that one of their suppliers has a new focus on pricing excellence and is implementing pricing software, whether this be a value-based platform like LeveragePoint or an analytics and optimization platform ...
Ask the Expert with Dr. Tom Nagle: Having a conversation on value
TWO QUESTIONS FROM A SPECIALTY CHEMICALS COMPANY
Q. Some of our customers require a price quote before they will have any discussions with us where we can introduce a ...
The Professional Pricing Society, the leading organization supporting the development of pricing excellence and pricing professionals around the world, held its 2012 Spring Conference last week in Chicago. We observed three main themes after ...
