One can make a strong case that setting prices for software is a relatively more challenging task compared to setting price for other products and services. Since all software essentially comes down to lines of code, why is it that in the ...
Pricing healthcare has to be one of the most challenging tasks in the profession. Rising healthcare costs and debate over how best to manage and pay for them is a hot-button issue. Treacherous waters indeed for sales and marketing professionals ...
In the field of Value Management, a vast wealth of untapped knowledge lies trapped within the minds of sales professionals, pricing experts and marketing strategists. All too often, that’s where it stays, with no connections made between the ...
It's Saturday morning and heading home after a whirlwind week at the Spring PPS Conference. Thursday evening's reception was heavily attended and Friday's morning/early aft sessions were well attended too. Here are a few nuggets I came away ...
Today is the first full-day of the Professional Pricing Society's Spring Conference. Turnout for this year's conference has been excellent - over 500 attendees.
I attended Dr. Tom Nagle keynote presentation this morning on Advantage-Based ...
There are signals that China—whose artificially deflated currency and price supports have driven its economy for years—may soon allow the Yuan to appreciate. If it does, China will have to focus selectively on markets and market segments where ...
LeveragePoint advisor Tom Nagle recently put up a post on the Harvard Business Review's blog.
"A clash of the titans will erupt on Saturday when Apple releases its iPad: it will be Amazon, with most e-books costing $9.99, versus Apple, whose ...
On March 9th, I'll have the pleasure of co-hosting a webinar with Dr. Tom Nagle for the Professional Pricing Society. The title is "Getting Your Organization Aligned Around Value." Tom will discuss the importance of embedding a value ...
Value Management is usually used in downstream business activities. Value models help companies to communicate their differentiated value, negotiate prices with customers and to find and target the customers who can get the greatest value from ...
How do models of economic value such as Economic Value Estimation (EVE) compare with financial measures such as return on investment (ROI)? Some people think of them as being interchangeable, three letter acronyms that are some kind of economic ...