CEB, Now Gartner Sales and Marketing Summit – Day 1

Hi all! I’m writing to you from beautiful Las Vegas, where LeveragePoint is sponsoring the CEB, Now Gartner’s Sales and Marketing Summit. I sit here soaking my sore feet, reflecting on Day 1. I met so many great people, and…

How to Quantify Intangible Customer Value: Part I

The first in a series of articles with practical advice for quantifying intangible customer value. “How do you quantify intangible value?” is a question we get asked a lot.  Although I enjoy answering that question, I instinctively dislike how it’s…

How Digital B2B Value Propositions with Interactive Content Win 15-25% More Competitive Deals

Simple answer: Buyers appreciate sellers who address their business problems with results-based success stories in their FIRST meeting! I passionately explain to Sales and Marketing leaders that reps are losing 80% of potential qualified sales opportunities by presenting the standard…

The Layers of Digital Value Propositions: Case Study View

In our May Customer Success Tip, I mentioned the idea of having multiple views of a single value model depending on the audience or phase of the sales process you might be in. As promised, this post kicks off our 3…

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