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Selling Your Value in the “New Normal” of Healthcare Reform

Follow Up From April 2013 Webinar with Chris Provines To view our webinars and other resources please visit our Resource Center. Q: What are the top 1-2 things that manufacturers need to be aware in terms of the new value-based purchasing ...

Who Should Lead the Value Modeling Programs?

Guest Post by Stephan Liozu Value modeling requires teamwork. Best practices show that this exercise demands the involvement of several functions in the organization: marketing, pricing, sales, finance, innovation, R&D, ...

Quantifying Customer Value and Emotional Factors

Follow Up From March 2013 Webinar with Harry Macdivitt To view our webinars and other resources please visit our Resource Center. Q: What advice do you have about using data to quantify customer impact? Do you need to have the ...

How to Capture Value for Your Products and Services

Follow Up From March 2013 Webinar with Harry Macdivitt To view our webinars and other resources please visit our Resource Center. Q: What advice do you have for reeling in smaller customers who have been given aggressive pricing, ...

The Truth Behind New Product Failure – And What You Can Do About It

In last week’s webinar “Incorporating Value in Your Stage Gate Process”, Dr. John Hogan of Value Management Advisors discussed his value-based framework for improving product development processes. Of course, no process can guarantee success, ...

How to Incorporate Value in Your Stage Gate Process

Follow Up From February 2013 Webinar with Dr. John Hogan To view our webinars and other resources please visit our Resource Center. Q: Why are folks now more interested in thinking about value earlier in the product development process ...

The Case for Dynamic Value Modeling

Guest Post by Stephan Liozu Nothing in business is static. Things change quickly, suddenly, and frequently. The same goes for value models. A value model will quickly be outdated, irrelevant, and obsolete. This is due to the dynamic nature ...

Leveraging Value in Your Stage-Gate Process

How much ROI do you capture from your product innovations? Turns out that most companies have a poor track record of capturing their fair share of the differential economic value they provide to customers. In this month’s webinar, ...

Driving Innovation in New Product Development, Part II

Follow Up From January 2013 Webinar with Dr. Stephan Liozu To view our webinars and other resources please visit our Resource Center. In Part 2 of a two-part post, we address more questions from the webinar attendees based on the ...

Driving Innovation in New Product Development, Part 1

Follow Up From January 2013 Webinar with Dr. Stephan Liozu To view our webinars and other resources please visit our Resource Center. Q: What is the key stumbling block to maximizing ROI in new product development? A: The biggest one ...

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