bLOG

Home ( Page 12 )

Q&A with LeveragePoint’s CEO, Peyton Marshall

After our November 2017 Webinar, Value Propositions Help B2B Sales Teams Win: Are Yours Sales-ready?, attendees had the opportunity to fire some questions at our CEO, Peyton Marshall. You can view the full webinar recording and/or download the ...

Our New Year’s Round-up: The Top 10 Value Strategy Posts of 2017

2017 was a transformative year; digital and technological advances were abundant, Millennial buyers and sellers forced a change in our traditional processes, and an increasing amount of B2B organizations differentiated themselves with a ...

The Biggest Value Quantification Mistake You Can Make: Units of Measure

The third in a series of articles with practical advice for quantifying customer value. Having worked closely with several B2B product teams quantifying customer value, I can state confidently that most product managers don’t know jack about ...

3 Reasons Why Sticking with the Status Quo Will Negatively Impact Your Sales Success in 2018

“If you won’t or can’t embrace powerful trends quickly and if you fight them, you’re probably fighting the future. Embrace them and you have a tailwind.” - Jeff Bezos Amazon has delivered tremendous revenue growth and shareholder value by ...

How to Quantify Intangible Value: Your Brand Reputation

The second in a series of articles with practical advice for quantifying customer value. In part one we covered how to quantify the value of reduced downtime.  For this installment we tackle another favorite source of intangible value: brand ...

Is Your Commercial Team Self-centered or Customer-centered? Value Propositions Focus Conversations on the Audience that Matters

Is our B2B commercial team self-centered?  Or is it customer-centered? This obvious question for any C-suite is rarely asked in public and even more rarely answered.  For any self-respecting business leader, there is only one satisfactory ...

A Seller’s Guide to Digital Transformation: Themes from the CEB, Now Gartner Conference

I spent last week in beautiful Las Vegas, where LeveragePoint sponsored the CEB, Now Gartner’s Sales and Marketing Summit. I met so many great people, and listened to incredible thought leaders share their expertise on the past, present, and ...

CEB, Now Gartner Sales and Marketing Summit – Day 3

Me, again! But don't worry, Day 3 was short and sweet, so this post will be too. I made it to one presentation before the conference wrapped up. Michael McCune, Senior Executive Advisor at CEB, delivered a presentation centered around Value ...

CEB, Now Gartner Sales and Marketing Summit – Day 2

Hi, again! I'm back, but this time with Day 2 under my belt. Today I saw continued themes of digital transformation, marketing and sales alignment, and evolving buying behavior. However, a surprise (well, for me) theme emerged that spoke ...

CEB, Now Gartner Sales and Marketing Summit – Day 1

Hi all! I'm writing to you from beautiful Las Vegas, where LeveragePoint is sponsoring the CEB, Now Gartner's Sales and Marketing Summit. I sit here soaking my sore feet, reflecting on Day 1. I met so many great people, and listened to ...

STAY UP TO DATE WITH THE LATEST CONTENT

Blog Signup

Subscribe to the Value Strategies Blog today
Want to see LeveragePoint in action?

FOLLOW US