Value Maps for Product Management: Understand Your Differentiation and Competitive Positioning Q&A
For our March Webinar, Peyton Marshall, CEO of LeveragePoint and Ed Arnold, VP of Product at LeveragePoint discussed the ways that Value Maps provide a simple framework that help teams understand their product’s differentiation and competitive positioning, and reviewed how to use…
Competitive Intelligence to Inform your Customer Value Models Q&A
For our February Webinar, Stephan Liozu, Chief Value Officer at Thales, reviewed the types of competitive information that is needed to make sure your customer value models are relevant, precise, and dynamic. To conclude the webinar, he answered some questions from…
Product Management & Marketing Strategy: Limitations and Pitfalls in Value Mapping
Value Maps provide a useful framework that helps visualize a product’s positioning in the market. A Value Map is a two dimensional graph that displays product prices on the y-axis and shows product weighted value scores on the x-axis. The…
Using Value Maps: Insights that Guide Product Management & Marketing Strategy
Value Maps provide a useful framework that helps visualize a product’s positioning in the market. In our last blog, we reviewed the reasons to engage in value mapping, discussed questions and perspectives that get Product Management teams started and reviewed some best…
What is Our Product’s Positioning? Where Are We Headed? Navigate Product Strategy with Value Maps
Physical navigation has come a long way in 500+ years. Instead of envisioning the edge of the world, the disembodied voice on our iPhone saves us from traffic, telling us to turn left at the next intersection. The technology of…
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