Value Strategies Blog

Joanne Smith is the President of Price to Profits Consulting, formally the DuPont Corporate Head of Marketing and Pricing, and the author of two books. She focuses on helping B2B companies transform their pricing performance. At DuPont she was instrumental…

The effective execution of well-designed, profitable segmentation is the holy grail of pricing.  As consumers and as business buyers, we all face tiered pricing as we choose between different offerings that add or subtract product and/or service features. Most well-structured…

Last week I attended Gartner’s Sales & Marketing Conference where I joined leaders in sales, marketing, and sales enablement to discuss latest trends, Gartner research, and the future of these functions. There was a lot to take in, but this…

Wow, what a conference. Day 3 was short and sweet, so this post will be too. I’ll leave you all with five key takeaways, one anti-key takeaway, and 10 of my favorite quotes/stats I gathered throughout all three days here…

Yesterday I left you with two questions: “How do we build Buyer Enablement?” and “How do we construct a Buyer Enablement ecosystem?.” I wasn’t trying to lure you into reading today’s post; Gartner just hadn’t told me the answers yet….