Improve B2B Commercial Decisions. Navigate Your Customer’s Journey to Value with Strong Adoption Programs.
Welcome to the age of buyer empowerment. In embracing the aim of enabling B2B buyers, we naturally position the customer’s journey as a pivot point for our business plans and decisions. The Knowledge@Wharton network features a Dell-sponsored article with a…
Realize Value from Product & Service Bundles Q&A
For our November Webinar, Peyton Marshall shared strategies for designing packaged product and service offerings based on customer value. To conclude the webinar, he answered some questions from the audience. Here are his live answers: Where do you start when…
End of Year Blog Roundup: Our Favorite Posts of 2019
To conclude 2019, we look back to some of our favorite blog posts of the past year. Over the past year, we have written about topics as diverse as ways to implement value into product management decisions, strategies for building…
2019 Content Roundup: Our Favorite Whitepapers, Videos and Webinars of 2019
As the year (and the decade) come to a close in the coming weeks, we look back to some of our favorite whitepapers, videos, and webinars from the past year. Since January, we have explored topics as diverse as using…
What Do Your Existing Products Deliver to Your Customers? Five Disciplines to Embed Value Management in Product Management
Two of the Five Hot Jobs for MBA Graduates, according to U.S. News & World Report are “Product Manager” and “Product marketing manager and brand marketing manager.”[1] McKinsey recently highlighted the product management talent dilemma. Strategy + Business has pointed to…
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