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New Product Launch Best Practices: July 2016 Webinar Q&A Session

In July, we did a webinar to share insights about improving the success of new product launches which was summarized in this earlier blog Nailing the Successful New Product Introduction. We also received several excellent questions during the webinar. Below…

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Value Propositions for B2B Sales: 5 Steps for Product Managers to Create Great Value Content

Value Propositions improve B2B sales team performance, addressing sales challenges throughout the B2B sales cycle. For account executives and sales reps, they are useful early in the sales cycle in call preparation, in building sales confidence, in qualifying opportunities and…

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Selling Complex B2B Products and Solutions: Presales & Effective Customization Using Value Propositions

B2B sales teams increasingly include presales professionals who explain complex technology and apply complex solutions in customer-facing roles. As content and solutions are increasingly customized to account specifics, presales team members provide the necessary knowledge, bandwidth and experience to support…

Mad Money

What Mad Money’s Jim Cramer and Your B2B Enterprise Customers Want to Know

CNBC Mad Money’s dynamic host, Jim Cramer, educates and teaches viewers how to analyze and select stocks in today’s complex financial world. Mr. Cramer attracts a TV and Radio audience measured daily in the “hundreds of thousands” with a diverse…

Nailing the Successful New Product Introduction

We product managers currently manage to hit the nail on the head ONLY 1 out of 4 times with new product introductions. In other words, 3 out of 4 product launches FAIL to hit their revenue goals and some do…

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