Value-based Strategies: Getting Trade Channels on Board

Can you deploy value-based strategies without having the trade channels on board? The answer is simple: no you cannot. What happens when you go through trade channels that have their own processes, goals, and buying behaviors? How do you avoid…

Show Me The Money: Capture the Benefits and Avoid Risks of Healthcare Reform

I have to admit that I didn’t make up the title of this post. No, I didn’t copy it from a seminar given to pharmaceutical or medical device executives. Likewise, it’s not from a recent webinar given to health insurance…

How B2B Enterprises Drive Profitability with Customer Value – 4 Ways C-Suite Leadership Can Make a Difference

CEOs often look for a way to make Customers the focal point of their organization.  Customer-centricity can take an enterprise to the next level.  As a mindset, it can improve the performance of teams no longer in touch with, or…

Can You Answer 3 Simple Questions About Your Product’s Value?

Successful B2B enterprises know how to quantify the economic value they deliver to customers. You can too, as long as you answer these three simple questions. What are you selling? Who are you selling to? Who/what is the competitive alternative?…

6 Steps to Quantifying the Economic Value of B2B Products

Every product has a price tag, but you never see a “value tag”.  A value tag tells the customer “what’s it worth for me?” to buy the product.  Economic theory says that customers are willing to pay more for products…

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If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


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