How to Quickly Capture the Financial Rewards of Value-based Pricing
[Note: Excerpted and adapted from the forthcoming book, The ROI of Pricing, Measuring the Impact and Making the Business Case (publisher: Routledge). For business to business (B2B) enterprises who choose a value-based pricing strategy, perhaps their biggest organizational challenge is…
23 Tips to Close Sales
Guest Post by Ian Smith, Originally Published on 4/28/13 The WSJ headline article screamed off the page. IBM results had disappointed. The shares dropped 8%, that’s $19billion in real money! The main reason sighted for the disappointment – sales staff…
Bundle Your Products & Services So the Value of 1+1=3
Leading B2B companies know and understand how to effectively sell the value of their products to customers. Yet selling multiple products or modules together to create complete solutions for the customer presents its own unique set of challenges. In return…
Case Study: Extending the Product Lifecycle in Specialty Chemicals
New product development has been identified by industry leaders as the most important opportunity for embedding value-based strategy to maximize customer value and profit. However, leading companies continue to face key challenges, including the commoditization of products, intense price competition,…
The Value Pricing Chain Part 2
Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of ‘The Pricing Advisor’ Link 3: Selling Value The keys to selling value are: Communicating value in language that resonates with the customer. This language should…