How To Deal With Aggressive Discounting Competition: Ask the Expert
Guest Post by Chris Provines, Founder at Value Vantage Partners The post below is a response to an interesting question sent to our pricing experts. Q: The marketplace I compete in uses discounting to create value for the end user. Typically…
Promoting Value Propositions with Social Media
Why Understanding Value is Critical for Revenue Performance Management Revenue Performance Management (RPM) is transforming B2B marketing, and how marketing and sales processes interact. The transformation is being driven by a profound change in corporate buying behavior. Today, many potential…
The Power of Value Modeling in the Pricing Council
Guest Post by Stephan Liozu Our July pricing council at ARDEX Americas was probably one of the best council meetings since the launch of the process 18 months ago. We engaged in profound and productive conversations about our level of…
Top 5 Business Challenges in the Specialty Chemicals Industry
Chemical executives today face tremendous pressure in protecting margin in the midst of economic uncertainty. Over the past year, our customers have successfully dealt with five specific business challenges using a value-based approach. Click the links below to learn more…
Does Your Company Need a Chief Value Officer?
The world of business and economics change fast and is getting more complex every decade. Firms are faced with the choice to adapt, reinvent, and differentiate themselves or die. Over the past few years, the nature and intensity of these…