Resources

Mastering Value Communication: Transform Your Sales Execution with Skills and Technology

VIEW THE WEBINAR RECORDING BELOW Value selling is the proven way for B2B companies to improve their commercial performance and profitability. Sales and marketing teams that successfully communicate their value in sales conversations improve their win rates, capture higher prices…

Increase Your Sales Velocity: The Case and the Evidence for Value Selling

Sales velocity is the best single metric to assess, guide, and improve B2B sales performance. By providing a clear, simple way to organize the essential factors that will drive this year’s and next year’s revenue growth, it helps sales professionals…

Master Value Conversations: Creating a Value Based Business

VIEW THE WEBINAR RECORDING BELOW Many B2B companies claim to embrace the concept of value-based pricing, but often fail to see immediate impact, causing senior management to worry that they still are not capturing their fair share of the value…

Tool Release Notes: July 2020

July 2020 Release Notes New for this release: The UVP Report (available from the Value Propositions tab of the Marketing home page) has been updated to include all data changes. The Value Model load process has been improved to more…

Tool Release Notes: June 2020

June 2020 Release Notes New for this release: A new Value Drivers tab, which helps users set price based on best practices around how much value to capture for each of the most common types of value. The ability to…

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