Resources

Do Your Reps Convey Your Solution’s Value? Maximize the Impact of Your Marketing Research Spend

Tuesday, September 24 2019 at 11 AM ET What is your customer’s business case to buy? Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as internally-developed case studies to establish…

Tool Release Notes: August 2019

August 2019 Release Notes New for this release: Full screen Value Proposition templates may now include slide notes to help guide the presentation story/discussion. The full menu of UVP options is now available from both the Marketing and Sales home…

How to Develop and Deploy Value Content

Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. In order to be successful, your sales team needs great value content at their fingertips. Developing a scalable…

Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience

VIEW THE FULL RECORDING BELOW Pricing efforts in the New Product Development (NPD) cycle can have an outsized impact on the success of your next offering launch. The best way to ensure a successful pricing strategy upon launch is to…

How to Implement Value Selling

Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. But what is the best way to implement this process within a sales organization? One secret to Value…

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