Resources

Tool Release Notes: February 2019

February 2019 Release Notes New for this release: Value Maps Tool: Improved export shows Product Groups. Value Maps Tool: Formula capability now added to Product Sales fields. These determine the bubble size for each product displayed on the Value Map….

Value Maps For Customer-Centric Product Strategy

The strategic landscape for commercial teams has become increasingly complex.  C-suites in great organizations understand that they need to implement and enforce planning disciplines that provide customer insights and require strategic perspectives.  Successful enterprises strive to improve the tools and…

Value Maps for Product Management: Understand Your Differentiation and Competitive Positioning

Thursday | March 28, 2019 | 11AM – 12PM Value Maps are a widely utilized tool in B2B and B2C Product Management strategy. They provide a simple framework that help teams understand their product’s differentiation and competitive positioning. Value Maps…

Tool Release Notes: January 2019

January 2019 Release Notes New for this release: Value Maps Tool – There is now an option for using the Market Average Focal Product for plotting the FMV line or Quadrants. Value Maps Tool – Formula functionality added to Product…

Competitive Intelligence to Inform your Customer Value Models

VIEW FULL RECORDING BELOW Deploying value-based strategies and modeling customer value requires a deep knowledge of competitors. Because customer value is relative to other market players, it is important to gather ongoing intelligence about competitors’ products and services, pricing levels,…

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