Wednesday May 22nd, 2:00 - 2:30 pm EDT
Creating profitable new products is the foundation for every company's growth strategy. Nevertheless, 3 out of 4 new products fall short of their sales targets because customers don't value the product enough to justify the price.
Join us as best-selling author Dr. John Hogan shows how value-based design can dramatically improve new product success rates. He will show how to prioritize new features based on their value creation and value capture potential. He will also share a compelling case study of how one firm used value-based design to re-build their product portfolio.
During this 30 minute webinar you will learn:
Why your current development process misses profit creation opportunities
- The three value-based metrics that define the "profit zone" for new products
- How to prioritize and select new features based on customer value
Who should attend:
- Product VPs, Directors, and Managers
- Product Marketing VPs, Directors, and Managers
- Pricing VPs, Directors, and Managers
- General Managers
Latest Recorded Webinar
Thursday April 18th, 1:00 - 1:30 pm EDT
The old model of selling purely on clinical benefit in the U.S. healthcare industry is dead. Profound changes are underway in how hospitals and other healthcare providers make purchase decisions for medical devices, services, diagnostics, and pharmaceuticals.
Join us as industry expert Christopher Provines describes the dramatic impact that the Accountable Care Act (ACA) will have on all healthcare suppliers. He will explain how new purchasing practices and business models such as value-based purchasing, bundled payments, Accountable Care Organizations and quality-based reimbursement will change the rules of the game for selling and negotiating.
What you can expect to learn:
Tips for how to effectively engage customers in this "new normal" healthcare environment
Strategies for quantifying the value of your offering and how to connect it to your healthcare customers' business model
- Best practices for how to grow your healthcare business
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