Resources

[Interactive Infographic] 4 Key Ingredients for Improving B2B Sales

It should be simple. Sales professionals are paid based on results. Value selling improves results. CRM data from B2B organizations adopting value selling show that opportunities where a Value Proposition is used have 5-15% higher win rates and 5-25% higher…

[Quiz] How & Where to Start Value Selling

CRM data from organizations adopting value selling show that opportunities where a Value Proposition is used (1) have 5-15% higher win rates, and (2) 5-25% higher price outcomes. This is reason enough to invest the time and bandwidth to provide…

Tool Release Notes: December 2018

December 2018 Release Notes New for this release: PowerPoint Export of Value Maps is now available. Note: this first release does not have all the features of the online map, specifically no FMV line or Display Groups. New Table page…

Tool Release Notes: November 2018

November 2018 Release Notes New for this release: Value Maps Tool – Table sorting is available in Start and Summary (Products) tab. Value Modeling Tool – Negative Value Driver tab now has Select Existing option for Additional Cost(s) vs. NBCA…

Value Propositions for Your Customer Audience: ABM, ABS, and Pricing Segmentation

B2B marketers need ABS to succeed with ABM. B2B sales teams need content and tools that engage customers in conversations about what your solution will deliver for them. Pricing professionals need better customer insights to design and execute more profitable…

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