Value Propositions for Your Customer Audience: ABM, ABS, and Pricing Segmentation
B2B marketers need ABS to succeed with ABM. B2B sales teams need content and tools that engage customers in conversations about what your solution will deliver for them. Pricing professionals ...
Account-based Selling for Buyer Enablement: How Does Your Solution Address Specific Customer Problems?
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Is your commercial team aligned with a focus on the specifics of your customers? B2B marketers need Account-Based Selling to succeed with Account-Based Marketing. B2B ...
Release Notes: October 2018
October 2018 Release Notes
New for this release - Updates to new Value Map tool:
New Variable sub-tab in the Summary tab. This allows users to create sub formula ...
Release Notes: September 2018
September 2018
New for this release: The Value Map tool is now available for all LeveragePoint customers. A Value Map allows a Marketing user to compare multiple competitors versus an ...
Engaging the Professional Buyer: Utilizing Value to Close Deals and Build Relationships
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Time spent with a professional buyer is precious and limited. According to CEB, Now Gartner, only 17% of the overall buying journey is spent meeting with potential ...
Release Notes: August 2018
August 2018
New for this release:
LeveragePoint has added the first in a new suite of Market Analysis tools that provide broader market/industry modeling. Marketing users can now create ...
Price Negotiations: The Key to Success
What’s in this whitepaper?
Price negotiation skills have never been more critical and challenging than they are now. B2B companies have historically faced aggressive competitors, yet now they ...
Release Notes: July 2018
July 2018
New for this release:
New formatting for Welcome emails. Improved formatting for user Welcome emails. Companies can customize this for their branding.
...
Price Negotiations: The Key to Success
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Why do most sales people discount far more often and far deeper than needed? Leading causes are related to their courage, confidence and conviction in achieving ...
Release Notes: June 2018
June 2018
New for this release:
New Download all results (CSV) in Sales Home page. This enables users to download a report of all unique value propositions (UVPs) ...
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