Master Value Conversations: Creating a Value Based Business
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Many B2B companies claim to embrace the concept of value-based pricing, but often fail to see immediate impact, causing senior management to worry that they ...
Release Notes: July 2020
July 2020 Release Notes
New for this release:
The UVP Report (available from the Value Propositions tab of the Marketing home page) has been updated to include all ...
Release Notes: June 2020
June 2020 Release Notes
New for this release:
A new Value Drivers tab, which helps users set price based on best practices around how much value to capture for each ...
Mobilize Value Selling: How To Increase Your Sales Velocity
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Value Selling enables B2B companies to increase pipeline, grow average deal size, improve win rates, and reduce sales cycles. Implementing a successful value ...
The Value Coach’s Playbook – Part 1: Quantify Value
Value Management and Value Selling are proven strategies to improve B2B commercial performance and profitability. Sustainable Value Management seldom happens by accident. Top-performing B2B ...
Release Notes: May 2020
May 2020 Release Notes
New for this release:
Support for conditional/logical formulas, allowing more flexibility in Price and Value Driver calculations, enabling ...
Customer Success Equals Delivered Value: Customer Conversations To Keep and Grow Your Accounts
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In times of uncertainty, the best B2B companies focus on their current customers. Customer Success is mission critical. Retaining and expanding customers ...
Overcome 7 Profit-Killing Pricing Misconceptions: Avoid Mistakes in Tough Markets
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For B2B companies, the pressure to discount can skyrocket during times of economic crisis. This pressure comes from all sides: customers seeking price relief, ...
Release Notes: April 2020
April 2020 Release Notes
New for this release:
New Scenarios builder in the Value Map tool allows Marketing users to analyze how different products might act and ...
Utilizing Differentiation in Value Modeling: Case Studies in Enabling Customer Conversations
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No one has ever made a difference by being like everyone else. The world’s leading B2B enterprises are able to sustain their success by not only producing ...
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