Best Practices for Accelerating Your Value Strategy
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In today’s fast-paced business environment, traditional change management is no longer sufficient. B2B organizations are under increasing pressure to accelerate ...
Do Your Reps Convey Your Solution’s Value? Maximize the Impact of Your Marketing Research Spend
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What is your customer’s business case to buy? Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as ...
Release Notes: August 2019
August 2019 Release Notes
New for this release:
Full screen Value Proposition templates may now include slide notes to help guide the presentation ...
How to Develop and Deploy Value Content
Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. In order to be successful, your sales ...
Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience
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Pricing efforts in the New Product Development (NPD) cycle can have an outsized impact on the success of your next offering launch. The best way to ensure a ...
How to Implement Value Selling
Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. But what is the best way to implement ...
Release Notes: July 2019
July 2019 Release Notes
New for this release:
A new full screen presentation format is now available for Value Proposition templates. Note: this new format is in ...
Elevate Value Pricing Through Friendly Competition
Great B2B enterprises utilize Value Selling strategies to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. But how do you elevate the ...
Quantifying and Selling Value for Services
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Almost all B2B businesses not only provide products, but also deliver services – separately or as part of a bundled offering. Customers want proof of value and ...
Release Notes: June 2019
June 2019 Release Notes
New for this release:
Sales users can now upload new customer logos for display in Unique Value Propositions.
Marketing users can now ...
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