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Release Notes: March 2019

March 2019 Release Notes   New for this release:   Value Maps have new custom text fields. So now in addition to the main Market field, users can add other fields to ...

Value Maps For Customer-Centric Product Strategy

The strategic landscape for commercial teams has become increasingly complex.  C-suites in great organizations understand that they need to implement and enforce planning disciplines that ...

Value Maps for Product Management: Understand Your Differentiation and Competitive Positioning

VIEW FULL RECORDING BELOW Value Maps are a widely utilized tool in B2B and B2C Product Management strategy. They provide a simple framework that help teams understand their product’s ...

Release Notes: February 2019

February 2019 Release Notes New for this release: Value Maps Tool: Improved export shows Product Groups. Value Maps Tool: Formula capability now added to Product Sales fields. ...

Release Notes: January 2019

January 2019 Release Notes   New for this release:   Value Maps Tool - There is now an option for using the Market Average Focal Product for plotting the FMV line or ...

Competitive Intelligence to Inform Your Customer Value Models

VIEW FULL RECORDING BELOW Deploying value-based strategies and modeling customer value requires a deep knowledge of competitors. Because customer value is relative to other market players, it ...

Release Notes: December 2018

December 2018 Release Notes   New for this release:   PowerPoint Export of Value Maps is now available. Note: this first release does not have all the features of the ...

Release Notes: November 2018

November 2018 Release Notes   New for this release:   Value Maps Tool - Table sorting is available in Start and Summary (Products) tab. Value Modeling Tool - ...

Value Propositions for Your Customer Audience: ABM, ABS, and Pricing Segmentation

B2B marketers need ABS to succeed with ABM. B2B sales teams need content and tools that engage customers in conversations about what your solution will deliver for them. Pricing professionals ...

Account-based Selling for Buyer Enablement: How Does Your Solution Address Specific Customer Problems?

VIEW FULL RECORDING BELOW Is your commercial team aligned with a focus on the specifics of your customers?  B2B marketers need Account-Based Selling to succeed with Account-Based Marketing. B2B ...

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