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Release Notes: May 2015

May 2015   New for this release:   Ability to edit value messages and customer questions associated with Price Components in Value Propositions Ability to edit value story ...

How to Differentiate Value Propositions for Sales

Great B2B value propositions support effective sales conversations. Value propositions should be designed with sales objectives and teams in mind, combining simplicity with the substance to ...

Release Notes: April 2015

April 2015   New Value Communication capabilities:   Value Proposition charts and messages to highlight additional, non-economic quantified benefits; e.g. material efficiency ...

5 Myths of Selling Value to Professional Buyers

Across many B2B industries, professional buyers continue to grow their influence and impact on buying decisions. This growing influence often means longer sales cycles, tough negotiations, and ...

Release Notes: March 2015

March 2015   New for this release:   Using an Amazon Virtual Private Cloud for improved firewall capabilities All application data is now encrypted at rest using AES 256 ...

Cross-Functional Collaboration to Boost a Value Culture

All too often there is a disconnect between the Sales and Marketing departments and the Pricing department. Conflicting priorities between functions paralyze the successful execution of Value ...

Release Notes: February 2015

February 2015   In the new User Interface with redesigned "Start" tab: New Value Model chart displays acquisition efficiency Lower Spend is a new type of value in Value ...

Building a B2B Value-Driven Culture

Joanne Smith, President of Price to Profits Consulting and former Corporate Director of Marketing and Pricing at DuPont, will share practical steps on how to build a value-driven culture at a ...

Release Notes: January 2015

January 2015   New for this release:   Custom fields now available for use in Value Propositions

Value Strategies to Build Trust with Buyers and Close Deals

The salesperson who is first to talk value with customers will build trust with today’s enterprise B2B buyers and best differentiate themselves from competitors. The results: shorter sales ...

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