Account-based Selling for Buyer Enablement: How Does Your Solution Address Specific Customer Problems?
VIEW FULL RECORDING BELOW Is your commercial team aligned with a focus on the specifics of your customers? B2B marketers need Account-Based Selling to succeed with Account-Based Marketing. B2B sales teams need content and tools that engage customers in conversations…
Tool Release Notes: October 2018
October 2018 Release Notes New for this release – Updates to new Value Map tool: New Variable sub-tab in the Summary tab. This allows users to create sub formula calculations for Per (unit) conversions. New Display Mode in the Summary tab….
Tool Release Notes: September 2018
September 2018 New for this release: The Value Map tool is now available for all LeveragePoint customers. A Value Map allows a Marketing user to compare multiple competitors versus an offering on price and relative performance. New features associated with…
Engaging the Professional Buyer: Utilizing Value to Close Deals and Build Relationships
View Full Recording Below Time spent with a professional buyer is precious and limited. According to CEB, Now Gartner, only 17% of the overall buying journey is spent meeting with potential suppliers. The rest of the buyer’s journey consists of…
Tool Release Notes: August 2018
August 2018 New for this release: LeveragePoint has added the first in a new suite of Market Analysis tools that provide broader market/industry modeling. Marketing users can now create Value Maps. Note: this tool is in beta release and is…