8 Pitfalls of Value Based Pricing: Part 1
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Many B2B companies are embracing value-based pricing due to its potential to increase profitability, yet many of these companies struggle to achieve the full earnings ...
Release Notes: March 2019
March 2019 Release Notes
New for this release:
Value Maps have new custom text fields. So now in addition to the main Market field, users can add other fields to ...
Value Maps For Customer-Centric Product Strategy
The strategic landscape for commercial teams has become increasingly complex. C-suites in great organizations understand that they need to implement and enforce planning disciplines that ...
Value Maps for Product Management: Understand Your Differentiation and Competitive Positioning
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Value Maps are a widely utilized tool in B2B and B2C Product Management strategy. They provide a simple framework that help teams understand their product’s ...
Release Notes: February 2019
February 2019 Release Notes
New for this release:
Value Maps Tool: Improved export shows Product Groups.
Value Maps Tool: Formula capability now added to Product Sales fields. ...
Release Notes: January 2019
January 2019 Release Notes
New for this release:
Value Maps Tool - There is now an option for using the Market Average Focal Product for plotting the FMV line or ...
Competitive Intelligence to Inform Your Customer Value Models
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Deploying value-based strategies and modeling customer value requires a deep knowledge of competitors. Because customer value is relative to other market players, it ...
Release Notes: December 2018
December 2018 Release Notes
New for this release:
PowerPoint Export of Value Maps is now available. Note: this first release does not have all the features of the ...
Release Notes: November 2018
November 2018 Release Notes
New for this release:
Value Maps Tool - Table sorting is available in Start and Summary (Products) tab.
Value Modeling Tool - ...
Value Propositions for Your Customer Audience: ABM, ABS, and Pricing Segmentation
B2B marketers need ABS to succeed with ABM. B2B sales teams need content and tools that engage customers in conversations about what your solution will deliver for them. Pricing professionals ...
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