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Emerging From The Great Recession: 8 Keys To Driving Profit Growth And Customer Value From The C-Suite

What’s in this whitepaper? The best companies are moving beyond improving pricing one transaction at a time to developing an overarching pricing strategy that is value-based and driven by the ...

8 Ways Spreadsheets Undermine Profits, Growth & Customer Value

What’s in this whitepaper? Getting the price right is vital to the survival of any business. Particularly for enterprises that primarily sell to and service other companies, where relationships ...

Delivering Value Pricing Through B2B Sales Teams

What’s in this whitepaper? Customer's don't buy because they don't - or won't - understand your value. Download Delivering Value Pricing Through B2B Sales Teams and close the disconnect between ...

B2B Customer Value: Building Fluency for Conversations in the Customer’s Language

What’s in this whitepaper? Good organizations speak to their customers in their own language. Great organizations speak and think their customer's language internally when they formulate ...

How To Put A Value Tag On Your Product

What’s in this whitepaper?   Every product has a price tag, but you never see a "value tag." A value tag tells the customer, "What's it worth for me?" to buy the product. Economic theory ...

Selecting A Pricing Software Solution

What’s in this case study? The pricing strategy domain has matured since 1980 when the first edition of the classic The Strategy and Tactics of Pricing was published. Today, B2B companies ...

Linking Price And Value To Expand Share And Capture Profits

What’s in this case study? Do your products and services deliver higher value than the competition? Make the most of your differentiation by linking price and value to set better prices and ...

Extending the Product Life Cycle In New Product Development

What’s in this case study?   New product development has been identified by industry leaders as the most important opportunity for embedding value-based strategy to maximize customer ...

Introducing A New Product In Tough Economic Times

What’s in this case study? Laurie Andriate is Vice President & General Manager of Grace Division Materials & Packaging Technologies - Americas. In 2008, as Chief Marketing Officer of ...

“Betting The Farm” In New Product Development

What’s in this case study?   A customer service software company's latest product represented a "bet the farm" strategic decision. Enhancements to functionality and user interface were ...

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