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Customer Value Propositions In B2B Sales: Successful Strategies For Organizational Deployment

What’s in this whitepaper? The best B2B enterprises win by selling differentiated products and offerings. They win profitably by realizing prices that reflect the customer value of their ...

Release Notes: June 2016

June 2016   New for this release:   Improved usability for Comparisons and Tables. Users can now use Search functionality to select variables when creating Comparison charts ...

Increase Your Revenue from B2B New Product Launches

Why do 3 out of 4 new products fail? This is truly a sobering statistic considering that companies invest billions bringing new innovations to market. Even more concerning is that the new ...

Tackling the 7 Challenges and Unleashing the Power of B2B Value

How does a B2B business become a value-focused organization? What sometimes seems to be forgotten is that the pursuit of a value orientation involves a lot more than just the sales force. ...

Release Notes: May 2016

May 2016   New for this release:   Improved value proposition loading times. Now larger, complex value propositions come up faster than ever. Improved Salesforce.com ...

A 5-Minute Solution to Gain a Competitive Edge with Your Buyer

The B2B enterprise buyer's process has changed substantially since the emergence of web-based approaches for buyers to source technical, product, and vendor information without contacting a ...

Release Notes: April 2016

April 2016   New for this release:   Enhanced Share Settings for UVPs (unique value propositions) - Until now, only the UVP creator could save edits to a UVP. Now other users ...

More Data! More Money? Understanding Customer Value to Monetize Data Assets

As the "internet of things" becomes more pervasive, and companies continue to collect an ever increasing amount of data, both public and private, opportunities continuously arise for monetizing ...

Release Notes: March 2016

March 2016   New for this release:   New value modeling functionality: users can now copy Competitor and Offering price components, just like Value Drivers. Preview as VP ...

Developing a Value Mindset for Successful B2B Value Transformations

Value and Pricing Transformations are often slowed down or impacted by the lack of mindset change across the organization. To make changes irreversible, the development of a value mindset across ...

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