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Cross-Functional Collaboration to Boost a Value Culture

All too often there is a disconnect between the Sales and Marketing departments and the Pricing department. Conflicting priorities between functions paralyze the successful execution of Value ...

Release Notes: February 2015

February 2015   In the new User Interface with redesigned "Start" tab: New Value Model chart displays acquisition efficiency Lower Spend is a new type of value in Value ...

Building a B2B Value-Driven Culture

Joanne Smith, President of Price to Profits Consulting and former Corporate Director of Marketing and Pricing at DuPont, will share practical steps on how to build a value-driven culture at a ...

Release Notes: January 2015

January 2015   New for this release:   Custom fields now available for use in Value Propositions

Value Strategies to Build Trust with Buyers and Close Deals

The salesperson who is first to talk value with customers will build trust with today’s enterprise B2B buyers and best differentiate themselves from competitors. The results: shorter sales ...

Release Notes: December 2014 and Prior

December 2014   New User Interface with redesigned "Start" tab: Prompts user for three different units of measure: customer, competitor, and offering Acquisition Efficiency can ...

Transforming Commodity Products to Value Offerings

Enterprises in multiple B2B industries have been able to overcome the commoditization of their products by using value to create offerings that were differentiated from competitors. Get ...

Value Selling and the Healthcare Buying Process

The healthcare buyer has moved from basing their purchasing decisions purely on clinical considerations to a balance of clinical and economic buying considerations. This shift can cause a 10-40% ...

Building a World Class Pricing Capability

From financial services to manufacturing to consumer goods, executives report that growing profits in today’s competitive markets has become an ever more difficult task. For many, the challenge ...

How Value-Based Pricing Improved Schneider Electric’s Product Development Process

What's in this webinar?   Value-based pricing can have a successful impact on more than just the pricing function. Cutting-edge organizations realize that to be most effective, ...

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