December 31, 2014 | Release Notes
December 2014
New User Interface with redesigned "Start" tab:
Prompts user for three different units of measure: customer, competitor, and offering
Acquisition Efficiency can ...
November 19, 2014 | Webinar
Enterprises in multiple B2B industries have been able to overcome the commoditization of their products by using value to create offerings that were differentiated from competitors.
Get ...
November 14, 2014 | Webinar
The healthcare buyer has moved from basing their purchasing decisions purely on clinical considerations to a balance of clinical and economic buying considerations. This shift can cause a 10-40% ...
February 25, 2014 | Article
From financial services to manufacturing to consumer goods, executives report that growing profits in today’s competitive markets has become an ever more difficult task. For many, the challenge ...
November 20, 2013 | Webinar
What's in this webinar?
Value-based pricing can have a successful impact on more than just the pricing function. Cutting-edge organizations realize that to be most effective, ...
August 2, 2013 | Article
As supplies of everything from key components to temporary services grow scarcer, an unusually large number of companies are trying to manage excess demand. In the past, there was a simple ...
July 12, 2012 | Article
We’re all still watching our wallets. The economy, if no longer in free fall, remains weak, and consumers and corporate buyers alike are closely evaluating every purchase they make. Competition ...
January 9, 2012 | Article
No weapon in a marketer’s arsenal can boost sales more quickly than price, so it's easy to become seduced by discounting and fail to recognize the long-term consequences. Here, we look at the ...
January 31, 2007 | Article
The chemical industry in Europe is working hard on the improvement of their profitability base. But while innovation and complexity management are heavily discussed by the industry’s top ...
January 9, 2007 | Article
While the economy struggles, managers are pressured to continue growing their businesses, and some will be tempted to use price competition to spur growth. More thoughtful managers may well ...