The 5 Key Dimensions for Achieving B2B Pricing Excellence
Join Stephan Liozu, Ph.D., Pricing Evangelist and Founder of Value Innoruption Advisors, to understand the need for a different approach to pricing transformations. With insights from his latest ...
Release Notes: May 2015
May 2015
New for this release:
Ability to edit value messages and customer questions associated with Price Components in Value Propositions
Ability to edit value story ...
How to Differentiate Value Propositions for Sales
Great B2B value propositions support effective sales conversations. Value propositions should be designed with sales objectives and teams in mind, combining simplicity with the substance to ...
Release Notes: April 2015
April 2015
New Value Communication capabilities:
Value Proposition charts and messages to highlight additional, non-economic quantified benefits; e.g. material efficiency ...
5 Myths of Selling Value to Professional Buyers
Across many B2B industries, professional buyers continue to grow their influence and impact on buying decisions. This growing influence often means longer sales cycles, tough negotiations, and ...
Release Notes: March 2015
March 2015
New for this release:
Using an Amazon Virtual Private Cloud for improved firewall capabilities
All application data is now encrypted at rest using AES 256 ...
Cross-Functional Collaboration to Boost a Value Culture
All too often there is a disconnect between the Sales and Marketing departments and the Pricing department. Conflicting priorities between functions paralyze the successful execution of Value ...
Release Notes: February 2015
February 2015
In the new User Interface with redesigned "Start" tab:
New Value Model chart displays acquisition efficiency
Lower Spend is a new type of value in Value ...
Building a B2B Value-Driven Culture
Joanne Smith, President of Price to Profits Consulting and former Corporate Director of Marketing and Pricing at DuPont, will share practical steps on how to build a value-driven culture at a ...
Release Notes: January 2015
January 2015
New for this release:
Custom fields now available for use in Value Propositions
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