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Customer Success Tip: December 2017

Share Your Value Proposition in Seconds with our New Download Feature   We are pleased to introduce our new download feature for Value Propositions and Unique Value Propositions! This new ...

Baby Boomer vs. Millennial: The Varying Perspectives on Digital Transformation

VIEW THE FULL RECORDING BELOW With all the whispers of “digital transformation” this theme isn’t a big surprise. The digital age is here, and it’s not going anywhere. Brent Adamson, Principal ...

Release Notes: November 2017

November 2017   New for this release:   Download screenshots. Users can download a complete set of screenshots for Value Propositions and Unique Value Propositions (UVPs) in ...

[Infographic] Communicating Statistics with Data Storytelling

What’s in this infographic? In this digital age, buyers are generally 80% of the way through the sales process before even approaching a supplier. The good thing about digital buyers is even ...

Value Propositions Help B2B Sales Teams Win: Are Yours Sales-ready?

View Full Recording Below B2B customers are more informed and better equipped than ever.  Sales teams face an uphill battle in qualifying and engaging those customers.  The best B2B enterprises ...

Release Notes: October 2017

October 2017   New for this release:   New Variables Filter. Marketing users can now filter a long variable list of variables using the type-ahead function. This is ...

Release Notes: September 2017

September 2017   New for this release:   Price Component Enhancement. Marketing users can now convert Price Components into subformulae, allowing more flexibility in re-using ...

[Infographic] Traditional vs. New Age Sales Presentations

What’s in this infographic? In this digital age, buyers are generally 60% of the way through the sales process before even approaching a supplier. Forrester Research states that the first ...

Release Notes: August 2017

August 2017   New for this release:   New capabilities for Value Proposition formatting: HTML Widget. Allow marketing users to format text on value proposition slides, ...

Quantifying and Selling the Value of Intangibles

View full recording below! Intangible value drivers, such as brand, quality, or reliability may be critical differentiators for B2B companies, yet many organizations don’t try to quantify them ...

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