“Betting The Farm” In New Product Development
What’s in this case study?
A customer service software company's latest product represented a "bet the farm" strategic decision. Enhancements to functionality and user interface were ...
Addressing B2B Sales Challenges: Using Value Propositions As An Effective Sales Tool
What’s in this whitepaper?
The application of training and technology to improve sales outcomes is a big business. With all the tools available, do sales reps actually use them? Do sales tools ...
Customer Value Propositions In B2B Sales: Successful Strategies For Organizational Deployment
What’s in this whitepaper?
The best B2B enterprises win by selling differentiated products and offerings. They win profitably by realizing prices that reflect the customer value of their ...
Release Notes: June 2016
June 2016
New for this release:
Improved usability for Comparisons and Tables. Users can now use Search functionality to select variables when creating Comparison charts ...
Increase Your Revenue from B2B New Product Launches
Why do 3 out of 4 new products fail? This is truly a sobering statistic considering that companies invest billions bringing new innovations to market. Even more concerning is that the new ...
Tackling the 7 Challenges and Unleashing the Power of B2B Value
How does a B2B business become a value-focused organization? What sometimes seems to be forgotten is that the pursuit of a value orientation involves a lot more than just the sales force. ...
Release Notes: May 2016
May 2016
New for this release:
Improved value proposition loading times. Now larger, complex value propositions come up faster than ever.
Improved Salesforce.com ...
A 5-Minute Solution to Gain a Competitive Edge with Your Buyer
The B2B enterprise buyer's process has changed substantially since the emergence of web-based approaches for buyers to source technical, product, and vendor information without contacting a ...
Release Notes: April 2016
April 2016
New for this release:
Enhanced Share Settings for UVPs (unique value propositions) - Until now, only the UVP creator could save edits to a UVP. Now other users ...
More Data! More Money? Understanding Customer Value to Monetize Data Assets
As the "internet of things" becomes more pervasive, and companies continue to collect an ever increasing amount of data, both public and private, opportunities continuously arise for monetizing ...
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